Transforming Video Production Back-Office: Our Investment in RollCredits
The Artemis Fund believes technology has the opportunity to sustain prosperity for all, but it’s not possible without diverse perspectives. Artemis leads seed rounds for diverse tech founders with wild ambitions in fintech, commerce, and care building the economy of the future.
Movies and television help us unwind and dream big. Despite technological advances in making these productions, the technology used behind the scenes to manage production operations and payments is antiquated and fragmented, costing money and precious time for a large industry.
Artemis invests in fintech companies that help create a more frictionless, affordable, and accessible financial system. We believe there is significant value in payments and CFO stack solutions that drive margin and revenue growth, especially in overlooked vertical categories.
The Artemis Fund is proud to announce our $1M investment in RollCredits’ $3M seed round, alongside lead investor Bienville Capital.
The global entertainment and advertising industry is valued at a staggering $2.3T. In the US alone, the Media and Entertainment sector was worth $27.72B in 2023, with projections to grow to $40.36B by 2028.
Enter RollCredits, a cloud-based financial management platform designed specifically for the production industry. RollCredits simplifies and automates expense tracking, invoicing, and reconciliation. It integrates with credit card statements for automatic reconciliation of receipts and invoices to take the wrapping process from months to days.
Led by CEO Nishant Mathur, who has held leadership roles at BCG, RetailMeNot, and OYO, and CTO Chase Gladish, a talented software engineer with experience at AE Studio and Mastery Logistics Systems, RollCredits is poised to revolutionize the industry.
The Opportunity
The film and TV industry presents a significant market opportunity:
- 23.9K estimated video production companies in the US in 2022
- $193B in direct and indirect spending
- $28.6B in estimated payroll in 2021
- 269K annual average employment in motion picture and video production in 2021
The Solution
RollCredits is a game-changer for production companies. By automating back office operations, RollCredits does a production company’s laundry so they can make more art. Key features include:
- Streamlined expense tracking, invoicing, and reconciliation processes.
- Easy importation of expense categories, coding of transactions, and real-time budget comparisons.
- Integration with credit card statements for automatic reconciliation of receipts and invoices.
The Impact
The motion picture and video production industry contributes more than $24.5B in wages annually. With over 245K mostly freelance employees in the US, RollCredits allows these individuals and their employers to reduce the time and headaches associated with paper-based systems. This increases revenue and employee retention for studios while empowering talent.
Learn more about the companies in our portfolio on our website. If you’re a founder innovating in commerce enablement, fintech, or the care economy, pitch us here!
